Project Highlights
- The festival featured four seasons of the year through curated themed locations such as Summer Dreams in Morocco, Autumn in Korea, Winter in Finland and Vivid Springs in the Netherlands.
02The Details
Over 100,000 participants turned up for Sime Darby Property Bhd’s New Year Festival, which marks the end of the company’s Beyond 50 campaign, at the Elmina Central Park, City of Elmina.
“We are delighted to have hosted the public at our City of Elmina township that was meticulously designed to provide an avenue for such wholesome, family-oriented activities. The overwhelming turnout shows the ability and capacity of our townships to deliver and maintain sustainable living with a community-centric lifestyle,” Sime Darby Property township development chief operating officer Appollo Leong said.
Celebrating the five decades, the festival had attractions such as the company’s Beyond 50 Experiential Tunnel, which showcased Sime Darby Property’s journey, and an experiential theatre displaying Sime Darby Property’s Concept Home 2030 initiative.
There were curated theme locations based on the four seasons, with an abundance of other activities planned around the five pillars of nature, family leisure, culture, business and sustainability, including hot air balloon rides, free-flight bird shows, adventure and amusement rides, an exhibition of prototype future homes designed by students as well as food trucks.
The Result
Sime Darby Property Bhd’s two-day New Year festival, held at Elmina Central Park in the 5,000-acre City of Elmina, Shah Alam township, managed to draw over 100,000 visitors. The festival was held over the New Year weekend on Dec 31 last year and Jan 1 this year.
In a press statement, Sime Darby Property's chief operating officer of township development Appollo Leong said: “We are delighted to have hosted the public at our City of Elmina township that was meticulously designed to provide an avenue for such wholesome, family-oriented activities. The overwhelming turnout shows the ability and capacity of our townships to deliver and maintain sustainable living with a community-centric lifestyle.”
The festival featured four seasons of the year through curated themed locations such as Summer Dreams in Morocco, Autumn in Korea, Winter in Finland and Vivid Springs in the Netherlands.
“The New Year Festival at City of Elmina drew a crowd of 100,000 and was a huge success. It was well-organized, had great amenities and entertainment, and created a sense of community. It was a remarkable achievement that will be remembered as a highlight of the year for many who attended.”
“I just wanted to express my gratitude for the amazing event. The attention to detail was outstanding, and the atmosphere was warm and welcoming. It was truly a memorable experience, and I can’t thank you enough for putting it all together. You and your team are amazing!”
“The 80KM cycling competition was a huge success, with a well-designed course and flawless organization. Participants were well taken care of, and the competition was intense and exciting. It was a true testament to the hard work and dedication of everyone involved.”
